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Building a Storybrand: Clarify Your Message So Customers Will Listen

Hardback|Oct 2017
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: New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven...


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:
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.


Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


-Publisher

PRODUCT DETAIL
  • Catalogue Code 477818
  • Product Code 9780718033323
  • ISBN 0718033329
  • EAN 9780718033323
  • Pages 240
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Harper Collins Leadership
  • Publication Date Oct 2017
  • Sales Rank 21289
  • Dimensions 220 x 146 x 24mm
  • Weight 0.340kg

Donald Miller

Donald Miller grew up in Houston, TX. Leaving home at the age of 21, he traveled across the country until he ran out of money in Portland, OR, where he lives today.
In 2002, after having audited classes at Reed College, Don wrote Blue Like Jazz, which would slowly become a NY Times bestseller. In 2004 Don released Searching For God Knows What, a book about how the Gospel of Jesus explains the human personality. In 2005 he released Through Painted Deserts, the story of his and a friend's road trip across the country. Recently he has released A Million Miles in a Thousand Years: What I Learned While Editing My Life


A sought-after speaker, Don has delivered lectures to a wide range of audiences, including the Women of Faith Conference, the Veritas Forum at Harvard University, and the Veritas Forum at Cal Poly. In 2008 Don was asked to deliver the closing prayer on Monday night at the Democratic National Convention in Denver, CO.
-Editorial Review.

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