A few of our stores are closed. Please see our store pages
FREE SHIPPING FOR AUSTRALIAN WEB ORDERS OVER $99
WISHLISTS
A few of our stores are closed. Please see our store pages

Fundamentals of Marketing

Paperback|Aug 1994
Product Rating: 0

$64.69

Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian environment to give analysis,...


Out of Print
Unavailable

Free Shipping
for orders over $99.

You May Also Like

eBook
Phenomenal Marketing Systems eBook
$14.58
$14.58
in stock
eBook
Duct Tape Marketing Revised and Updated eBook
$11.99
$11.99
in stock
Essentials of Inventory Management Hardback
$75.00
$75.00
in stock
The Art of Work Paperback
The Art of Work
Paperback
No rating
$19.99
$19.99
in stock
Australian Author
Faith, Compassion and the Challenge of Business Paperback
$24.99
$24.99
in stock
Australian Author
The Rise and Fall of Movements: A Roadmap For Leaders Paperback
$27.99
$27.99
in stock
Australian Author
Wisdom in Leadership: The How and Why of Leading the People You Serve Paperback
$39.99
$39.99
in stock
A Leader in the Making Hardback
$55.00
$55.00
in stock

Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian environment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms and discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of teaching and learning resources. Includes a glossary, name index and subject index.
-Publisher

PRODUCT DETAIL
  • Catalogue Code 98703
  • Product Code 0074701177
  • EAN 9780074701171
  • Pages 736
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Mcgraw Hill
  • Publication Date Aug 1994
  • Dimensions 240 x 180mm
  • Weight 13.600kg

Bestsellers in Leadership

Australian Author
Wisdom in Leadership: The How and Why of Leading the People You Serve Paperback
$39.99
$39.99
in stock
The Complete 101 Collection Paperback
$27.99
$27.99
in stock
Australian Author
Humilitas: A Lost Key to Life, Love, and Leadership Paperback
$24.99
$24.99
in stock
Spiritual Leadership: Principles of Excellence For Every Believer Paperback
$22.99
$22.99
in stock
Lead Like a Shepherd: The Secret to Leading Well Paperback
$23.99
$23.99
in stock
Developing the Leader Within You 2.0 Paperback
$24.99
$24.99
in stock