Kill the Elevator Speech: Stop Selling, Start Connecting
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: Contrary to popular marketing and networking wisdom, regurgitating a memorized "elevator speech" all over a poor unsuspecting soul who happens to ask the dreaded "what do you do?" question, does not work to establish a true connection...
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Contrary to popular marketing and networking wisdom, regurgitating a memorized "elevator speech" all over a poor unsuspecting soul who happens to ask the dreaded "what do you do?" question, does not work to establish a true connection with another human being.
Kill the Elevator Speech is about why those standard, memorized verbal vomits are so horribly wrong and what to do and say instead that will actually bring people together, help others understand who you are, and create the beginnings of a referral and professional relationship to go beyond the initial handshake and obligatory card swap.
The reader will learn how to walk into any room, confidently knowing how to handle, answer and completely address the question "what do you do?" with ease and grace, while also making the person they are speaking to feel comfortable and connected.
-Publisher
PRODUCT DETAIL
- Catalogue Code 469925
- Product Code 9780768407846
- ISBNÂ 0768407842
- EANÂ 9780768407846
- Pages 208
- Department Academic
- Category Leadership
- Sub-Category General
- Publisher Destiny Image
- Publication Date Nov 2014
- Sales Rank 56682
- Dimensions 215 x 139 x 17mm
- Weight 0.018kg
- :<div><ul><li>foreword By Michael Port</li><li>introduction - Kill The Elevator Speech</li><li>part One - Origins Of The Elevator Speech</li><li>chapter 1 - Elevator Speech History</li><li>chapter 2 - How To Solve Six Elevator Speech Problems</li><li>chapter 3 - Persuasions And Arguments</li><li>chapter 4 - A Nation Of Joiners</li><li>chapter 5 - It&rsquo;s All About The Audience</li><li>part Two - Kill The Elevator Speech Once And For All</li><li>chapter 6 - Instead Of The Elevator Speech</li><li>chapter 7 - Mastering The Flow Of Conversation</li><li>chapter 8 - About Social Media&mdash;becoming An Industry Superstar</li><li>chapter 9 - Your &ldquo;mini&rdquo; Speech Of Introduction</li><li>part Three - Perfecting Your Signature Speech&trade;*</li><li>chapter 10 - Network With A Roomful Of People At Once</li><li>chapter 11 - Nine Simple Steps To Creating Your Signature Speech</li><li>chapter 12 - The Top Seven Mistakes Entrepreneurs Make</li><li>chapter 13 - No, You Can&rsquo;t Give Away &ldquo;too Much&rdquo;</li><li>chapter 14 - Get Yourself Booked</li><li>chapter 15 - Ways To Connect Meaningfully</li><li>acknowledgments</li></ul></div>
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