Ministry Marketing Made Easy
Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed,...
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Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.
Ministry Marketing Made Easy defines Ministry Marketing as everything the church does to share the story of Jesus. This book challenges church leaders with a totally different and practical approach to marketing the church's message. Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return on its investment. Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message. This book deals with how to reach people where they are today; people who: * are authority indifferent * are time starved * have no understanding of Christian terms or references * and yet are spiritually seeking. Reaching people with the church's message isn't as hard as you might assume. Rather than using fancy expensive ads, the book recommends the use of: * postcards and business card-sized invitation cards * ads in movie theaters and other unexpected places * bulletins that make sense to people who visit the church for the first time * welcome centers that really welcome people * messages repeated enough times for even erratic church attendees to know what is going on * niche newsletters, and more. Ministry Marketing Made Easy also suggests radical ideas to reach the unchurched, such as: * becoming a local media spokesperson for Christianity * allowing coffee inside the worship space during the service * setting up a smoking area at church * using pop-culture as the source for sermon illustrations * serving the community by doing what no one else wants to do. Finally the book provides practical tips on how to: * manage Marketing Ministry volunteers * choose the right combination of software and printing tools * find resources that will make your Ministry Marketing more effective.
YVON PREHN travels around the country teaching churches and faith communities how to use technology and desktop publishing to communicate the message of the gospel. She also helps people understand the implications and ministry potential of technology. She is the author of "Tap the Power of Desktop Publishing for Your Church or Ministry and "Devotions for Desktop Publishers. She is the regular desktop publishing columnist for "Christian Computing Magazine. Her articles have been published in a variety of Christian publications including "Ministries Today, Computing Today, Clergy Journal, ChurcA