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New Alchemists

Paperback|Feb 2005
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$49.99

This text examines in words and pictures the way particular individuals, like Anita Roddick, have created businesses and careers from nothing but their own drive and talent.


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This text examines in words and pictures the way particular individuals, like Anita Roddick, have created businesses and careers from nothing but their own drive and talent.
-Publisher

A fascinating and inspirational investigation into the creative and entrepreneurial process.

What drives some people to create something from nothing? Is it ambition, the need for self-fulfillment? Is it about money, power, or even genes? Or, is there a mood of the time that encourages people, and can anyone do it?

The world needs new ideas, new products, new kinds of associations and institutions, new initiatives, art and designs. But these new things seldom come from established organizations. They come from individuals — Charles Handy calls them the New Alchemists, and he has talked to a range of extraordinary people — from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran — to hear from them the secret to turning basic ideas into creative gold. Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments.

-Publisher

PRODUCT DETAIL

Charles Handy

Charles Handy was born in Kildare, Ireland, in 1932, and was for many years a professor at the London Business School. From 1977 to 1981, Handy served as warden of the St. George's House in Windsor Castle, a private conference and study center concerned with ethics and values in society. He is now an independent writer and broadcaster who describes himself, these days, as a social philosopher. Other books by Handy include Waiting for the Mountain to Move, Beyond Certainty, and The Hungry Spirit.

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