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Peter Lalonde is the most successful pioneer in the new genre of the prophetic supernatural thrillers. Along with his brother Paul Lalonde, he is the co-CEO of Cloud Pictures. Not only did Peter discover the unique and massive niche market for end-times films but he captured the attention of Hollywood and the business community with his avant-garde approach to the marketing and promotion of his movies. One of his most notable strategies was a reverse tactic by which Cloud Ten released the mega-hit _Left Behind (2000) (V)_ on video and then three months later released the movie theatrically in 900 theaters across North America. The film, featuring Growing Pains star 'Kirk Cameron', sold over 3 million copies, becoming the number one selling video in America in November of 2000. It then went on to be the top grossing independent theatrical release in its opening weekend. In the end, it won the Video Software Dealers Association's (VSDA) "Best Selling Title of the Year from an Independent Studio" and "Sell-through Title of the Year by an Independent Studio."
Cloud Ten's films have been stiff competition for major movie studio releases on video, with Left Behind beating out "Toy Story 2", "The Green Mile" and "Erin Brockovich". Judgment (2001) flew to #7 on the "Billboard" sales charts right behind the Oscar-winning film "Gladiator". _Left Behind II: Tribulation Force (2002)_ hit #1 on "Amazon.com", temporarily besting Spider-Man, which released the same week, and placing #2 in America for the week. Peter's business savvy has brought the company nominations for the prestigious "Ernst & Young Entrepreneur of the Year Award", "Canada's 50 Best Managed Companies" and "Canada's Outstanding CEO of the Year TM Awards".