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Platform: Get Noticed in a Noisy World

eBook|May 2012
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As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform...


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As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.^
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes??readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

^
In Platform, Hyatt will teach??readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building??a platform. It has never been easier, less expensive, or more possible than right now. . .????The book includes:

^ ^ proven strategies ^ easy-to-replicate formulas ^ practical tips ^
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.


Endorsements:


"I've known Michael Hyatt for more than a decade, and during that^time I've seen him master just about every social media platform that's hit the^scene. He's used blogging, Facebook, Twitter and more to expand his personal^platform from a successful book publisher to a leading national brand of his^own. Trust me, this guy knows what he's talking about-so pay attention!"??-DAVE RAMSEY,??New York Times Best-selling Author,??Host, "The Dave Ramsey Show"

^^
"A generous book from a man who knows what he's talking about.^Michael Hyatt has built a platform, and you can too."??-SETH GODIN,??New York Times^Best-selling Author,??We Are All Weird

^^
"Platform is absolutely essential to delivering value. As a big fan^of Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn about^this and implement it. Your success depends on it."??-CHRIS^BROGAN,??President, Human Business Works,??New York Times Best-selling Author

^^
"Michael Hyatt is the authority on creating a^platform in our crowded world, and Platform is the definitive,^step-by-step guide to building a platform-from the ground up. If you're longing^to become a true influencer in this world, Hyatt can teach you how. With Platform,^Hyatt's done the near-impossible: create a guide even more useful than^his wildly popular blog!"??-CLAIRE DIAZ ORTIZ,??Social^Innovation,??Twitter, Inc.

^^
"I have watched Michael Hyatt build his own platform from the ground^up to become one of the largest in the world. And he has done so with the^strategies and tips he outlines in this very practical book. Any author,^speaker, or small business owner who wants a blueprint for getting the attention^and visibility they want, needs to read this book."??-JOHN C. MAXWELL,??New York Times Best-selling^Author,??and Leadership Expert

^^
"Michael Hyatt is a pioneer in social media who is now generously^sharing his 'secrets' with those of us who have been marveling at his success^for many years. Whether you are a seasoned writer, blogger, speaker and social^media enthusiast, or just now starting out, this book will help you take that^next step and begin to build a platform of your own."??-DAN T.^CATHY,??President & COO, Chick-fil-A, Inc.

^^
"In today's world, having an idea isn't enough to land a book or^record deal, get a movie made or find funding for your startup. ??You need^a platform: A connected following that's ready to try, buy and spread the word.^Finally, in a single book, the blueprint for your platform is revealed by blog^wunderkind Michael Hyatt. ??You'll finish this book slowly, because his^simple but powerful advice will interrupt you with go-do-it-now urgency. Read^it and expand your influence."??-TIM SANDERS,??Former Chief^Solutions Officer at Yahoo,??Author of Today^We Are Rich??

^^
"When I finished the last page of Platform, I realized I had more^actionable notes from the book than from any other business book I've read in^years. ??This is the definitive guidebook for building an online presence.^??Michael Hyatt, one of the pioneers of social networking and blogging,^shares his successful blueprint for raising your visibility. ??Learn from^his experience and save yourself time, money, and frustration by following his^step-by-step advice."??-SKIP^PRICHARD,??President &^CEO,??Ingram Content^Group, Inc.




"Yes, talent, desire and passion are key elements for success as an^author, musician, artist, coach or speaker.??But this book identifies the^elephant in the room-the other 90% of the process necessary to have a voice in^today's arena." ??-DAN MILLER,??Creative^thinker at 48Days.net and ??Author of, 48 Days to the Work You Love




"For the last five years, if I ever had a question about platform^building, social media or standing out amidst the clutter, I turned to one^place-Michael Hyatt. As an author who turned a blog into a book and made^countless mistakes along the way, I couldn't get my hands on Platform fast enough. Michael Hyatt has^written THE handbook to one of the^biggest cultural revolutions in the last fifty years."??-JON ACUFF,??Wall Street Journal Bestselling Author of??Quitter: Closing the Gap Between YourDay Job^& Your Dream Job




"Michael Hyatt has^given much of his professional career to helping others achieve their^potential. And he helps others by pioneering a way and then teaching people his^way. In Platform, he's accumulated the best of his counsel and advice. If you'd^like to expand your influence, read Platform and then read it again."??-??DONALD MILLER,????New York Times Best-selling^Author of??Blue Like Jazz












-Publisher

PRODUCT DETAIL
  • Catalogue Code 353992
  • Product Code 9781595555045
  • ISBN 1595555048
  • EAN 9781595555045
  • Pages 288
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Harper Collins Australia
  • Publication Date May 2012
  • DRM Adobe
  • Printable No
  • Size 1.49 MB (EPUB)

Steven Gottry

Steve Gottry is the owner of Priority Multimedia Group, Inc., a content creation company that develops films, videos, books, and marketing materials. Gottry and his firm have won a number of awards, including three Silver Microphones for radio and awards from the International Advertising Festival for direct mail and film. He lives in Phoenix, Arizona. C

Michael S Hyatt

Michael Hyatt is the founder and CEO of Michael Hyatt and Company, a leadership development firm specializing in transformative live events, workshops, and digital and physical planning tools. Formerly chairman and CEO of Thomas Nelson Publishers, Michael is also a New York Times, Wall Street Journal, and USA Today bestselling author of several books, including Living Forward and Platform. His work has been featured by the Wall Street Journal, Forbes, Inc., Fast Company, Businessweek, Entrepreneur, and other publications. Michael has been married to his wife, Gail, for thirty-nine years. They have five daughters, three sons-in-law, and eight grandchildren. They live just outside Nashville, Tennessee.

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