Platform (Unabridged, 6 Cds)
Isn't a great product enough? Shouldn't it be able to stand on its own?When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality...
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Isn't a great product enough? Shouldn't it be able to stand on its own?When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning.The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks -- used in concert and with savvy -- can connect you with a global audience. No gatekeepers. No massive fees.Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands -- all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including:* Proven strategies* Easy-to-follow formulas* Practical guidanceYou don't need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths. You just need Platform.
Michael Hyatt is the founder and CEO of Michael Hyatt and Company, a leadership development firm specializing in transformative live events, workshops, and digital and physical planning tools. Formerly chairman and CEO of Thomas Nelson Publishers, Michael is also a New York Times, Wall Street Journal, and USA Today bestselling author of several books, including Living Forward and Platform. His work has been featured by the Wall Street Journal, Forbes, Inc., Fast Company, Businessweek, Entrepreneur, and other publications. Michael has been married to his wife, Gail, for thirty-nine years. They have five daughters, three sons-in-law, and eight grandchildren. They live just outside Nashville, Tennessee.