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Social Media Success For Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

Paperback|Oct 2019
Product Rating: 0

$26.99

: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging...


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:
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.


Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc.


Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand:

Story How Audience Reach Excellence
Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.


-Publisher

PRODUCT DETAIL
  • Catalogue Code 541712
  • Product Code 9781400214969
  • ISBN 1400214963
  • EAN 9781400214969
  • Pages 144
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Harper Collins Leadership
  • Publication Date Oct 2019
  • Sales Rank 67066
  • Dimensions 228 x 152 x 13mm
  • Weight 0.195kg

Claire Diaz-ortiz

Claire Diaz-Ortiz leads social innovation at Twitter, Inc., and is the author of several books, including "Twitter for Good: Change the World One Tweet at a Time". Named one of the 100 Most Creative People in Business by "Fast Company", she is a frequent international speaker on social media, business, and innovation and writes a popular business blog at www.clairediazortiz.com. She holds an MBA from Oxford University and an MA and BA in anthropology from Stanford University. She is cofounder of Hope Runs, a non-profit organization operating in AIDS orphanages in Kenya. Claire has been called

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