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Surveys on Social Research (4th Edition)

Paperback|Dec 1995
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$36.19

Assuming no background in statistics on the part of the reader, this text provides advice on how to plan, conduct and analyze social surveys, emphasizing the links between theory and research, the logic and interpretation of statistics, and the practice...


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Assuming no background in statistics on the part of the reader, this text provides advice on how to plan, conduct and analyze social surveys, emphasizing the links between theory and research, the logic and interpretation of statistics, and the practice of social research. This new edition contains a new chapter on ethics and a detailed glossary. As well as showing how to conduct good surveys, the author offers advice to readers on becoming critical consumers of research. He stresses that the logic of surveys and statistics is simply an extension of everyday logic, but that analysis is an art which requires creativity and imagination rather than the application of sterile mechanical procedures. As a result, his argument highlights the plain logic, selection and interpretation of statistics rather than formulae and computation.
-Publisher

Fourth edition of a standard Australian research text.
-Publisher

David de Vaus' widely used Surveys in Social Researchprovides clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. This fourth edition includes a new chapter on ethics and a detailed glossary.As well as showing how to conduct good surveys, De Vaus provides the tools to enable readers to become critical consumers of research. He stresses that the logic of surveys and statistics is simply an extension of the logic we use in everyday life, but that analysis is an art which requires creativity and imagination rather than the application of sterile mechanical procedures. In consequence, his presentation highlights the plain logic, selection and interpretation of statistics rather than formulae and computation. The aim is to help students understand the purpose of statistics.Surveys in Social Researchis essential reading for all students in the social sciences and a useful reference for experienced researchers . It assumes no background in statistical analysis, and gives readers the tools they need to come to grips with this often confusing field of work.
-Publisher

PRODUCT DETAIL
  • Part 1 The Scope Of Survey Research: The Nature Of Surveys
  • Theory And Social Research
  • Formulating And Clarifying Research Questions. Part 2 Collecting Data:
  • Developing Indicators For Concepts
  • Finding A Sample
  • Constructing Questionnaires
  • Administering Questionnaires. Part 3 Analyzing Data: Overview Of Analysis
  • Univariate Analysis
  • Bivariate Analysis - Crosstabulations
  • Bivariate Analysis - Alternative Methods
  • Elaborating Bivariating Relationships
  • Multivariate Analysis. Part 4 The Process Of Analysis: Coding
  • Building Scales
  • Initial Analysis
  • Moving Beyond Initial Analysis
  • Putting It Into Practice - A Research Example
  • Ethics In Survey Research
  • The Potential Of Surveys. Appendices: Areas Of The Normal Curve
  • Exercises.

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