The Art of Persuasion
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author...
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The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?
After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have-and shares them all with you.
One trait that stands above all the rest is their ability to win people over to their way of thinking-they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.
The Winning principles you will learn include:
Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom
Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime-filled with one success after another!
Bob Burg shares information on topics vital to the success of todayrsquo;s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. Sharing the principles contained in his bestselling books, Bob has addressed audiences ranging in size from 50 to 16,000, sharing the platform with notables such as todayrsquo;s top thought leaders, broadcast personalities, athletes, and political leaders, including cabinet secretaries and a former United States President. Bob is an advocate, supporter, and defender of the free enterprise system and seeks to empower individuals and organizations to thrive and grow by putting its principles to work. He also puts his networking and go-giver abilities to use for charities, being a former Palm Beach County/Brooks Brothers Leukemia Society Man of the Year for his fundraising efforts on their behalf. A lover of animals, he is a former member of the Board of Directors of Safe Harbor, which is the Humane Society of Jupiter, Florida.