The Centre Brain: 5 Prompts to Persuasive Power
When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence....
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When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.
Steven J. Adams is professor of accounting at California State University, Chico. He teaches undergraduate and graduate courses in managerial accounting. He has been the Associate Dean of the College of Business, as well as Graduate Coordinator. He was Co-Director of a project funded by U.S. Department of Education's Fund for the Improvement of Post-Secondary Education (FIPSE) to disseminate changes in the first year introductory courses. ý Professor Adams is a Certified Management Accountant (CMA), Certified Public Accountant (CPA), and holds a Ph.D. from the University of Cincinnati. Prio