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The Man Nobody Knows

Paperback|Apr 2000
Product Rating: 0

$23.09

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business...


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Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world". In this new edition, the historian Richard Fried revives Barton's original language. Mr. Fried explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.
-Publisher

"Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. No Puritan or Prohibitionist, here was Christ as the world's first advertising man, a great business executive who ""picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world."" In his Introduction, Richard M. Fried explores the book's rich insights into the culture of the 1920s."
-Publisher

PRODUCT DETAIL
  • Catalogue Code 177411
  • Product Code 1566632943
  • EAN 9781566632942
  • Pages 128
  • Department Academic
  • Category Theology
  • Sub-Category Christology
  • Publisher Ivan R Dee Publishing
  • Publication Date Apr 2000
  • Sales Rank 40655
  • Dimensions 218 x 141 x 10mm
  • Weight 0.176kg

Bruce B Barton

Bruce B. Barton is the general editor of the NIV Life Application Study Bible, and founder, owner and CEO of the Livingstone Corporation, a company that has produced 11 Gold Medallion winning books/Bibles.

  • Part 1 Introduction By Richard M. Fried Vii Part 2 How It Came To Be Written 3 Part 3 The Executive 6 Part 4 The Outdoor Man 19 Part 5 The Sociable Man 30 Part 6 His Method 44 Part 7 His Advertisements 59 Part 8 The Founder Of Modern Business 75 Part 9 The Master 90

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