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eBook

Truth Or Delusion?

eBook|Oct 2006
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$11.99

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real...


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Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example:^^Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated.^^Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example:^^Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated.^^Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example:Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated.Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.
-Publisher

PRODUCT DETAIL

Ivan Misner

Dr. Ivan Misner is the Founder and Chairman of BNI, the world's largest business networking organization. He has written fifteen books including three "New York Times "bestsellers.<BR> Hazel M. Walker is the Executive Director of the Central Indiana Region of Business Network International (BNI) and an international speaker.<BR> Frank J. De Raffele Jr. is the Founder/President of Entrepreneurial Excellence Worldwide, Inc., an international personal and professional development firm, as well as the Founder/Executive Director of Business Network International (BNI) of Hudson Valley.

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