Unique: Telling Your Story in the Age of Brands and Social Media
:Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many...
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:Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond?
In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st century. If you have a vision or message to share with the world, Unique provides a blueprint to cut through the clutter, communicate your story, and impact your audience.
According to CNN's Paula Zahn, filmmaker and media activist Phil Cooke is rare - he's a working producer in Hollywood with a Ph.D. in Theology. His blog at philcooke.com is considered one of the most insightful resources on the web on issues of faith, culture, and media. Through his company, Cooke Pictures, based in Santa Monica, California, Phil advises many of the largest and most effective non-profit and faith-based media organizations in the world, and speaks at workshops, seminars, and conferences on a global basis.His online blog at philcooke.com features insight into issues of media and faith, and his upcoming book: Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don't will change the way non-profit and religious organizations use the media to tell their story. His consulting clients have included Joel Osteen, Joyce Meyer, Ed Young, Jr., Jack Graham, Billy Graham, Robert Schuller, and many humanitarian and non-profit organizations globally.