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Challenge of Effective Public Speaking (12th Edition)

R F Verderber

Challenge of Effective Public Speaking (12th Edition)

R F Verderber

$84.99

Paperback
Part I: ORIENTATION. 1. Introduction to Public Speaking. Public Speaking Skills Empower Us.The Public Speaking Process Is Audience Centered. Public Speaking Challenges Us to Consider Audience Diversity. Public Speaking Challenges Us to Use Critical and Creative Thinking. Public Speaking Challenges Us to Behave Ethically. Public Speaking Competence Is a Learned Activity. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. 2. Overcoming Nervousness through Effective Speech Planning. Public Speaking Apprehension. Symptoms and Causes. Managing Your Apprehension. Techniques for Reducing Apprehension. Developing an Effective Speech Plan. Speech Goal That Meets Audience Needs. Audience Adaptation. Speech Material. Organization. Selecting and Using Visual Aids. Practicing Speech Wording and Delivery. Preparing a Narrative/Personal Experience Speech. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Speech Interactive. 3. Effective Listening. Attending to the Speech. Understanding and Retaining Speech Information. Analyzing a Speech. Giving Postspeech Feedback. Determining Effectiveness. Giving Constructive Feedback. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Part II: PRINCIPLES 4. Determining a Speech Goal That Meets Audience Needs. Identifying Topics. Listing Subjects. Brainstorming for Potential Topics. Analyzing the Audience. Kinds of Audience Data Needed. Ways of Gathering Audience Data. Using Data for Audience Adaptation. Considering the Setting. Writing a Speech Goal. Understanding General and Specific Speech Goals. Phrasing Speech Goals. Reflect on Ethics. Summary Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 5. Adapting to Audiences. Determining Initial Disposition of Audience. Using Audience Data to Predict Initial Reactions. Surveying Students to Test Predictions. Guidelines for Effective Adaptation. Speaking Directly to Members of the Audience. Creating and Maintaining Audience Interest. Adapting to Audience Level of Understanding. Building Speaker Credibility. Adapting to Initial Audience Attitude toward Your Speech Goal. Forming a Specific Plan of Adaptation. Adapting Your Speech to Different Audiences. Audience Factors Known and in Speaker?s Favor. Audience Factors Inferred and Less Favorable. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 6. Researching Information for Your Speech. Finding Information: Traditional and Electronic Sources. Using Personal Knowledge, Experience, and Observation. Locating Printed Resources. Skimming. Locating Internet Resources. Evaluating Online Resources. Interviewing. What Information to Look For. Factual Statements. Expert Opinions. Elaborations: Anecdotes, Narratives, Comparisons and Contrasts, and Quotations. Recording Information and Citing Written and Electronic Sources. Recording Information on Note Cards. Citing Sources in Speeches. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 7. Organizing and Outlining the Speech Body. Writing a Thesis Statement. Outlining Main Points. Write Main Points as Complete Sentences. Revise Main Points. Ordering Main Points. Selecting and Outlining Supporting Material. List Supporting Material. Identify and Organize Subpoints. Developing Section Transitions. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 8. Organizing the Introduction and the Conclusion and Completing the Outline. Creating the Introduction. Goals of the Introduction. Types of Introductions. Selecting and Outlining an Introduction. Creating the Conclusion. Goals of the Conclusion. Types of Conclusions. Selecting and Outli

- Publisher Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.

- Publisher

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About "Challenge of Effective Public Speaking (12th Edition)"

Part I: ORIENTATION. 1. Introduction to Public Speaking. Public Speaking Skills Empower Us.The Public Speaking Process Is Audience Centered. Public Speaking Challenges Us to Consider Audience Diversity. Public Speaking Challenges Us to Use Critical and Creative Thinking. Public Speaking Challenges Us to Behave Ethically. Public Speaking Competence Is a Learned Activity. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. 2. Overcoming Nervousness through Effective Speech Planning. Public Speaking Apprehension. Symptoms and Causes. Managing Your Apprehension. Techniques for Reducing Apprehension. Developing an Effective Speech Plan. Speech Goal That Meets Audience Needs. Audience Adaptation. Speech Material. Organization. Selecting and Using Visual Aids. Practicing Speech Wording and Delivery. Preparing a Narrative/Personal Experience Speech. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Speech Interactive. 3. Effective Listening. Attending to the Speech. Understanding and Retaining Speech Information. Analyzing a Speech. Giving Postspeech Feedback. Determining Effectiveness. Giving Constructive Feedback. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. Part II: PRINCIPLES 4. Determining a Speech Goal That Meets Audience Needs. Identifying Topics. Listing Subjects. Brainstorming for Potential Topics. Analyzing the Audience. Kinds of Audience Data Needed. Ways of Gathering Audience Data. Using Data for Audience Adaptation. Considering the Setting. Writing a Speech Goal. Understanding General and Specific Speech Goals. Phrasing Speech Goals. Reflect on Ethics. Summary Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 5. Adapting to Audiences. Determining Initial Disposition of Audience. Using Audience Data to Predict Initial Reactions. Surveying Students to Test Predictions. Guidelines for Effective Adaptation. Speaking Directly to Members of the Audience. Creating and Maintaining Audience Interest. Adapting to Audience Level of Understanding. Building Speaker Credibility. Adapting to Initial Audience Attitude toward Your Speech Goal. Forming a Specific Plan of Adaptation. Adapting Your Speech to Different Audiences. Audience Factors Known and in Speaker?s Favor. Audience Factors Inferred and Less Favorable. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 6. Researching Information for Your Speech. Finding Information: Traditional and Electronic Sources. Using Personal Knowledge, Experience, and Observation. Locating Printed Resources. Skimming. Locating Internet Resources. Evaluating Online Resources. Interviewing. What Information to Look For. Factual Statements. Expert Opinions. Elaborations: Anecdotes, Narratives, Comparisons and Contrasts, and Quotations. Recording Information and Citing Written and Electronic Sources. Recording Information on Note Cards. Citing Sources in Speeches. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 7. Organizing and Outlining the Speech Body. Writing a Thesis Statement. Outlining Main Points. Write Main Points as Complete Sentences. Revise Main Points. Ordering Main Points. Selecting and Outlining Supporting Material. List Supporting Material. Identify and Organize Subpoints. Developing Section Transitions. Reflect on Ethics. Summary. Challenge Online. InfoTrac College Edition Exercise. Key Terms. The Challenge of Effective Speaking Web Site. 8. Organizing the Introduction and the Conclusion and Completing the Outline. Creating the Introduction. Goals of the Introduction. Types of Introductions. Selecting and Outlining an Introduction. Creating the Conclusion. Goals of the Conclusion. Types of Conclusions. Selecting and Outli
- Publisher

Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.
- Publisher

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Product Details

Product Details
  • Catalogue Code 196730
  • Product Code 0534563856
  • EAN 9780534563851
  • Pages 374
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Nelson Thomas Learning
  • Publication Date Jul 2002
  • Dimensions 234 x 156 x 19 mm
  • Weight 0.726kg

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