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Fundamentals of Marketing

William Stanton
Fundamentals of Marketing

Fundamentals of Marketing

William Stanton

$64.69

Paperback
Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian environment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms and discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of teaching and learning resources. Includes a glossary, name index and subject index.

- Publisher

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About "Fundamentals of Marketing"

Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian environment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms and discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of teaching and learning resources. Includes a glossary, name index and subject index.
- Publisher

Unavailable. Out of Print. Only available while stock lasts.

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Product Details

Product Details
  • Catalogue Code 98703
  • Product Code 0074701177
  • EAN 9780074701171
  • Pages 736
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Mcgraw Hill
  • Publication Date Aug 1994
  • Dimensions 240 x 180 mm
  • Weight 13.600kg

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