Grow Your Church From the Outside in: Understanding the Unchurched and How to Reach Them
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About "Grow Your Church From the Outside in: Understanding the Unchurched and How to Reach Them"
:According to the author, America has more unchurched people than the entire populations of all but 11 of the world's 194 nations! Based on research among several thousand unchurched people, the book discusses their values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations. Using additional research conducted among churches that have had great success in attracting and retaining unchurched people, the author also outlines perspectives and effective strategies for churches that wish to reach those who avoid churches. Understanding what makes the unchurched tick will give you a better chance of relating to them in meaningful ways.
Meet the Author
George Barna received a doctorate from Dallas Baptist University, worked in the Massachusetts state legislature and as a pollster and a campaign manager. George and his wife, Nancy, founded the Barna Research Group in 1984. In 2004, he re-engineered the for-profit corporation into The Barna Group, of which he is the Directing Leader. The firm analyzes American culture and creates resources and experiences designed to facilitate moral and spiritual transformation.Located in Ventura, California, The Barna Group provides primary research (through its Barna Research Group division); musical, visual and digital media (through BarnaFilms); printed resources (BarnaBooks); spiritual and leadership development for young people (The Josiah Corps); and church enhancement (Transformational Church Network).
To date, Barna has written 39 books, including best sellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, and The Power of Vision. His most recent books include Revolutionary Parenting and Pagan Christianity?
The Barna Research division has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has conducted research for numerous parachurch organizations, such as the Billy Graham Evangelistic Association; World Vision; American Bible Society; Campus Crusade for Christ; Thomas Nelson Publishers; Zondervan; and Tyndale House Publishers.