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Reaching Out in a Networked World

Lynne Baab

Reaching Out in a Networked World

Lynne Baab

$34.99

Paperback
A congregation communicates its heart and soul through words, photos, actions, programs, architecture, decor, the arts, and countless other aspects of congregational life. In Reaching Out in a Networked World, communications expert and pastor Lynne Baab examines technologies such as websites, blogs, online communities, and desktop publishing. She demonstrates how a congregation can evaluate these tools and appropriately use them to communicate its heart and soul, to convey its identity and values both within and outside the congregation. Baab urges congregation leaders to reflect on the way they communicate. The recent explosion in communication technologies offers many new ways to present values and identity, but no one has much experience thinking about how best to use these tools. Baab seeks to help leaders use these new technologies with more precision, flair, and consistency. When congregations are intentional about communicating who they are and what they value, people in the wider community can get a clear and coherent picture of the congregation and its mission. Newcomers and visitors are more likely to see why faith commitments matter and why and how they might become involved in this congregation, while current members and leaders will greatly benefit from having a unified vision of the congregation's heart and soul.

- Publisher

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About "Reaching Out in a Networked World"

A congregation communicates its heart and soul through words, photos, actions, programs, architecture, decor, the arts, and countless other aspects of congregational life. In Reaching Out in a Networked World, communications expert and pastor Lynne Baab examines technologies such as websites, blogs, online communities, and desktop publishing. She demonstrates how a congregation can evaluate these tools and appropriately use them to communicate its heart and soul, to convey its identity and values both within and outside the congregation. Baab urges congregation leaders to reflect on the way they communicate. The recent explosion in communication technologies offers many new ways to present values and identity, but no one has much experience thinking about how best to use these tools. Baab seeks to help leaders use these new technologies with more precision, flair, and consistency. When congregations are intentional about communicating who they are and what they value, people in the wider community can get a clear and coherent picture of the congregation and its mission. Newcomers and visitors are more likely to see why faith commitments matter and why and how they might become involved in this congregation, while current members and leaders will greatly benefit from having a unified vision of the congregation's heart and soul.
- Publisher

Meet the Author

Lynne Baab

Lynne M. Baab is the author of multiple books and Bible studies. A Presbyterian minister, she recently completed a Ph.D. in communication at the University of Washington. She lives with her husband in Dunedin, New Zealand, where she is a lecturer in pastoral theology at the University of Otago.

She is the author of A Renewed Spirituality; Sabbath Keeping; Fasting; Sabbath (LifeGuide Bible Study); Personality Type in Congregations; Embracing Midlife and Beating Burnout in Congregations

Her forthcoming book, Friending: Real Relationships in a Virtual World will release in 2011. She is also the author of three LifeGuide Bible Studies.

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Product Details

Product Details
  • Catalogue Code 341903
  • Product Code 9781566993685
  • ISBN 1566993687
  • EAN 9781566993685
  • Pages 190
  • Department Academic
  • Category Church
  • Sub-Category Church Life/issues
  • Publisher Rowman & Littlefield Publishers
  • Publication Date Sep 2008
  • Sales Rank #76364
  • Dimensions 228 x 152 x 13 mm
  • Weight 0.294kg

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