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Riding the Waves Culture

Alfons Trompenaars

Riding the Waves Culture

Alfons Trompenaars

$45.00

Paperback
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others.;The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the transnational organization - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous.;With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

- Publisher This is a major new edition of the definitive text on cultural diversity in business that encourages us to understand our own culture in the work place before managing or doing business with other national cultures.

- Publisher

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About "Riding the Waves Culture"

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others.;The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the transnational organization - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous.;With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).
- Publisher

This is a major new edition of the definitive text on cultural diversity in business that encourages us to understand our own culture in the work place before managing or doing business with other national cultures.
- Publisher

Unavailable. Out of Print. Only available while stock lasts.

Out of Print
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Product Details

Product Details
  • Catalogue Code 127659
  • Product Code 1857881761
  • EAN 9781857881769
  • Pages 400
  • Department Academic
  • Category Christian Worldview
  • Sub-Category Money/work
  • Publisher Allen & Unwin Australia
  • Publication Date Sep 1997
  • Dimensions 230 x 153 mm
  • Weight 0.430kg

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