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The Tipping Point

Malcolm Gladwell

The Tipping Point

Malcolm Gladwell

$38.99

Paperback
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

- Publisher The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters & graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, & the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas & trends, the people who create the phenomenon of word of mouth, & he analyzes fashion trends, smoking, children's television, direct mail, & the early days of the American Revolution for clues about making ideas infectious. He also visits a religious commune, a successful high-tech company, & one of the world's greatest salesmen to show how to start & sustain social epidemics.

- Publisher The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

- Publisher

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About "The Tipping Point"

This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
- Publisher

The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters & graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, & the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas & trends, the people who create the phenomenon of word of mouth, & he analyzes fashion trends, smoking, children's television, direct mail, & the early days of the American Revolution for clues about making ideas infectious. He also visits a religious commune, a successful high-tech company, & one of the world's greatest salesmen to show how to start & sustain social epidemics.
- Publisher

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- Publisher

Meet the Author

Malcolm Gladwell

He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer & then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

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Product Details

Product Details
  • Catalogue Code 182526
  • Product Code 0316346624
  • EAN 9780316346627
  • Pages 304
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Back Bay Books
  • Publication Date Jan 2002
  • Sales Rank #22907
  • Dimensions 215 x 139 x 25 mm
  • Weight 0.290kg

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