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What Customers Really Want

Scott Mckain

What Customers Really Want

Scott Mckain

$33.99

Hardback
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and -- worst of all for any business -- disloyalty. ^What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

- Publisher 224 Pages

- Publisher

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About "What Customers Really Want"

Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and -- worst of all for any business -- disloyalty. ^What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.
- Publisher

224 Pages
- Publisher

Meet the Author

Scott Mckain

McKain is Vice Chairman of Obsidian Enterprises (NASDAQ: OTC: OBDE). He has fourteen years of experience as a television news anchor and journalist.

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Product Details

Product Details
  • Catalogue Code 229293
  • Product Code 0785211985
  • EAN 9780785211983
  • UPC 020049056950
  • Pages 224
  • Department Academic
  • Category Leadership
  • Sub-Category General
  • Publisher Thomas Nelson Publishers
  • Publication Date Aug 2005
  • Dimensions 238 x 160 x 21 mm
  • Weight 0.408kg

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