What Customers Really Want
- Publisher 224 Pages
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About "What Customers Really Want"
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and -- worst of all for any business -- disloyalty. ^What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.
Meet the Author
McKain is Vice Chairman of Obsidian Enterprises (NASDAQ: OTC: OBDE). He has fourteen years of experience as a television news anchor and journalist.